What Makes a Good User-Experience?
Trust.
Readers are savvy. They have intuitively amassed a level of expectations used to determine if the information presented to them is legitimate within 3-4 seconds. 3 seconds!
The experiences the reader has had over time, good and bad, will form a collection of rules they will naturally use to define their expectations (their mental model), i.e. what makes or breaks their trust. Traffic, backlinks, click-through-rates (CTR), etc. don't matter if the reader or visitor doesn't trust you as an Expert Author.
There is also the transparency principle that search engines believe builds user trust.
How can we improve the likelihood the reader can trust you? By continually searching for the methods and the means to help you leverage your credibility and build your reader's trust.
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