The Heated Discussion Over Anchor Text
One of the key benefits to article writing is exposure and traffic. How is this achieved? Two words:
"Give" and "Take"
After "giving" quality, informative benefits to the reader in the article body, Expert Authors "take" by including a signature or Resource Box that provides a brand-oriented message, a succinct call-to-action, and links for the reader to visit the author's website or blog.
Successful Article Writing Focuses on the Reader, Not SEO
We focus a lot on "give" here in the blog, because it's tremendously critical to your success. If readers don't benefit from your "give," then you're not going to be able to "take."
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